Event Marketing: Strategic Partnerships and Sponsorships

Why should your company become involved with an event sponsorship with the Nashville Sports Council? Event sponsorship is not fundamental advertising. Event sponsorship is an integrated marketing platform and partnership that offers your company an opportunity to build and foster relationships with your customers, partners and employees. Sponsorship will further enhance your brand awareness and strengthen your consumer loyalty. Nashville Sports Council event properties are relevant and can be a valuable partner in achieving this goal. The Nashville Sports Council looks beyond the company as simply a sponsor of the event but a strategic partner with mutually agreed upon goals, objectives, and measurements of success. Let us create a marketing solution for your company.

Corporate sponsorship provides return on your marketing investment through several key packaged benefits including but not limited to…

Product/ Service category exclusivity

o Flexible and customized packaging to exceed our company’s goals, objectives, and budget.

o Loyal, captive, passionate, and diverse audiences and demographics

o Prestige of property and association with valuable community events

o Rights to use our property logos in your marketing and promotions

o Media and advertising exposure

o Ability to activate your sponsorship through marketing/promotional rights

o On-site signage for enhanced branding

o Brand exposure through logo & ID placement on collateral materials

o Hospitality opportunities to entertain your clients, employees, and VIP’s through tickets, special events, etc.

o On-site product sampling

o Co-Operational marketing opportunities with other event sponsors

o Valuable networking opportunities

o Customer acquisition opportunities through database marketing

o Community tie-ins

o Volunteer opportunities for your employees in your community

o Limited degree of sponsorship clutter

o Much, Much, more…

The Nashville Sports Council has a proven track record in creating, marketing, and implementing quality events for the community. More than 150 events have produced millions in economic development benefits for the Nashville area as well as valuable media exposure. More than $400 million in economic impact has been generated since 1992. Nashville Sports Council events also serve to enhance Music City’s image as a diverse community and viable sporting event destination city. An association with Nashville Sports Council events brings an intangible value to your partnership as an event partner.

For a current menu of partnership opportunities and to learn more, please contact:

Dave Herrell, Vice President| Marketing, Development, Communications

at 615.743.3124 | email: DHerrell@NashvilleSports.com

The Nashville Sports Council has relationships with the various sporting events; professional teams, universities, and amateur athletic events so don’t hesitate to contact us with questions regarding Nashville’s sports landscape.

NashvilleSports.com