Inside the Huddle with the Nashville Sports Council



The mission of the Nashville Sports Council is to positively impact the economy and quality of life of the Greater Nashville Area by attracting and promoting professional and amateur sporting events.


The Nashville Sports Council is a private, 501 (c) 6 non-profit, membership based organization that was established in 1992 to serve as the "quarterback" behind developing Nashville's sports landscape. The Sports Council has successfully recruited and staged  hundreds of major sporting events that have yielded over half a billion dollars in economic impact since its inception. In addition, the Sports Council was instrumental in bringing professional sports to Middle Tennessee and continues to be the catalyst for sports development in the region. The Sports Council is The Driving Force of Sports in Nashville!


A volunteer Board of Directors whose leadership helps shape Nashville's future sports agenda leads the organization and assists staff. The lifeblood of the organization is the thousands of volunteers who work tirelessly to make the events that Nashville hosts a success for our community. The Sports Council has established a youth initiative focusing on health/wellness and education for youth via youth participation and/or involvement in each event. Our Good Sports Program directly impacts Middle Tennessee's youth.


The Sports Council is responsible for generating its funds. Financial support comes from private investments from corporate member investors, event sponsors, individual members, event & program revenues, civic contributions, and an investment from the Metropolitan Nashville Government. Supporting the Sports Council is a valuable community investment that not only provides Nashville with Home Field Advantage but rewards investors with tangible membership value. Any individual and/or corporation can be a part of Nashville's team and the effort to make Music City a premier destination for sporting events. There are currently hundreds of corporate and individual investors, as well as thousands of volunteers. Memberships are available to anyone through a tiered investment structure. For a complete list of Sports Council supporters or to join online, click on "Get Involved."

Game Plan

Strategically bid on, attract, and host major sporting events that meet objectives such as: economic development, tourism impact, quality of life enhancement and international exposure for Music City. In addition, the Sports Council promotes the Nashville area nationally as a viable community to host sporting events, which is a competitive industry with more than 300 similar organizations around the country competing for the opportunity to host similar events.

Measuring Success

The Sports Council created the "Scorecard" in 2001 to measure the tangible progress toward the achievement of its mission. It measures economic impact, involvement, media exposure, performance rating, and financials of major sporting events. On-site surveys are gathered from attendees, participants, volunteers, and the media. It is a model that is endorsed by the National Association of Sports Commissions (NASC) and is considered the pacesetter for the sports commission industry. Since 1992, the Sports Council has produced over $520 million in economic impact, more than 40,000 Middle Tennesseans have volunteered during our events, and more than 3.2 million people have attended a Sports Council event. Additionally, Sports Council events have generated over 500,000 hotel room nights for Nashville's hospitality industry.

Delivering Sports, Delivering Impact

Contact the Sports Council today to join, volunteer, sponsor an event, or simply learn more about one of the most valuable community assets Nashville has in its portfolio. Call 615.743.3120 today or email to get involved with the driving force of sports in Nashville. For media inquiries, please contact Brandon Cox at